In the era, where we are heading towards the fourth technology revolution, these technologies are empowering consumer, which is changing their expectation of the brand experience.
Today consumer is the king in real sense – choosing the platform, devices and means of communication. They expect brands to know who they are, know what their preferences are, and expect to be surprised and delighted in ways that are meaningful, relevant, and timely.
This is leading to the increased competition of companies’ basis of their ability to provide a human connection, along with attaining their core marketing goal, i.e. building brand and improving ROI.
How can the brands achieve this goal, you asked?
With
Salesforce Marketing Cloud
Salesforce Marketing cloud helps you cover the three pillars of building a long lasting relationship with your customers which are:
Know your customer
Unified View of the Consumer
Connect data across multiple sources and devices
Trusted Data
Capture and activate 1st, 2nd, and 3rd party data
Relevant Audience Segments
Discover, build, and reach new audience segments
Measurement and Analytics
Understand and action cross-channel consumer behavior
Personalize with Intelligence
Einstein-Powered Experiences
Orchestrate every interaction with the power of AI
Intelligent and Actionable Insights
Listen, interpret, and respond to consumer intent
Right Content, Right Channel
Personalize based on attributes, preferences, and location
Consumer Rights and Trust
Create authentic communications based on consent
Engage Across the Entire Journey
Two-Way, Real-Time Engagement
Personalize journeys from awareness to advocacy
Relationships at Scale
Dynamically deliver the next best action per individual
Connected Touch points
Integrate email, mobile, ads, social, web, and apps
Breakdown of Silos
Connect Marketing with Sales, Service, and Commerce
Advertising Studio
It allows marketer to use our CRM data to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, and open web display channels at scale
DMP and Data Studio
It allows the marketer to capture and manage all the online data — so 1st, 2nd, and 3rd party data — from any source and device to reconcile identity, segment, and activate to reach people wherever they are across the open web
Interaction Studio
It allows marketer to capture all the real-time signals across any device, visualize the consumer lifecycle, and take action in real-time with the next best offer or action
Email and Mobile Studio
It allows the marketer to do best in class messaging with AI-driven content on channels with the highest ROI including SMS, push, and chat app messages
Social Studio
It allows marketer to listen, publish, and engage to create customer advocates, and connect social to Marketing, Sales, and Service in one platform powered by AI
Journey Builder
It is an orchestration engine that allows marketer to coordinate all marketing channels — across email, mobile, advertising, and the web — seamlessly with each other, as well as coordinate those channels with channels that go beyond marketing like Sales, Service, and Commerce
Would you like to learn more about the solution and how it fits your organization’s requirement?
